CASE STUDY — 03
A multi-market real-estate platform for consumers, agents, and developers — designed end-to-end, from first flow to shipped interface.
01 — OVERVIEW
Hominex is a real-estate platform built around a simple idea: a city is a market. Consumers browse properties, agents manage listings and follow-ups, developers present projects — three user types, one product.
I own product design end-to-end: user flows, information architecture, interaction design, responsive interfaces, and handoff to engineering.
02 — CHALLENGE
A consumer wants to browse and compare. An agent lives in listings, customers, and follow-ups. A developer needs to present projects across cities. Each has a different goal, a different rhythm, a different definition of done.
The challenge: one coherent product that never feels like three apps glued together — plus data-heavy forms, dozens of them, that had to stay usable at scale without turning into a chore.
03 — PROCESS
/ 01
Map each user type’s core loop before drawing a single screen — what does “done” look like for a consumer, an agent, a developer?
/ 02
Turn loops into flows and information architecture: what lives where, what connects to what, and what stays out.
/ 03
Build the design system first — foundations, typography, buttons, form components — so every screen speaks the same language.
/ 04
High-fidelity UI, responsive behavior, implementation-ready handoff — then iterate with engineering as it ships.
04 — KEY DECISIONS
DECISION 01
Cities became markets instead of Hominex → City → Everything. Each market gets its own discovery hub; properties, agents, and projects attach to markets independently. The IA scales city by city without restructuring.
DECISION 02
Foundations, type scale, buttons, and form components came before any feature screen. New features now compose from existing patterns instead of inventing new ones each time.
DECISION 03
30+ complex, data-heavy forms share a single pattern library — consistent structure, validation, and error handling. Complex input stays learnable because it always behaves the same way.
05 — SELECTED SCREENS
06 — OUTCOMES
Shipped product
In active development, designed end-to-end and handed off implementation-ready.
Design system
Foundations, typography, buttons, and form patterns adopted across features.
30+ forms, one pattern
Complex data entry unified into a single consistent form language.
07 — REFLECTION
Draft — write this in your own voice: the one thing this project taught you about designing products.
Arshia Sadr-Al-Zakerin